New Home, New Look: Idea Supermarket moves to the RAI Auditorium

AMSTERDAM, (Unib Rashid) __ The Private Label Manufacturers Association (PLMA) will host its 39th annual World of Private La-bel International Trade Show on 19–20 May 2026 at the RAI Amsterdam Convention Centre.

More than 3,200 from over 75 countries including new pavilions from Brazil, Egypt, Poland, South Korea, and Vietnam will present the latest food and non-food innovations, highlighting quality, new product development excellence across the private label industry. As private label sales in Europe surpass €387 billion, industry leaders will gather to explore trends, partnerships, and opportunities shaping the sector’s future.
 
The pre-show seminar programme kicks off on Monday 18 May with Spanish retailer EROSKI, sharing insights on private label strategy, innovation, sustainability, and strategic partnerships. Workshops on packaging and retailer-manufacturer collaboration will complement the programme setting the tone for two days of connecting, sourcing, and growing