Frankfurt, (Unib Rashid) – The Commercial Wing of the Consulate General of Pakistan in Frankfurt successfully organized a special B2B networking event titled “Food Connect” on the sidelines of the world-renowned ANUGA 2025 trade fair at the Messe Cologne Congress Center.

The event was graced by Ms. Saqlain Syeda, Pakistan’s Ambassador to Germany, and served as an important platform for strengthening trade relations between leading Pakistani and German food companies.

Prominent German firms and Pakistani exporters participated in the event, which significantly contributed to enhancing bilateral business linkages and exploring new partnership opportunities.

According to Commercial Counsellor Ms. Amna Naeem, “Food Connect” has emerged as an effective platform that opened new avenues for collaboration in the food and agriculture sectors.

The central theme of the event was to highlight Pakistan’s agricultural sector as an attractive destination for foreign investment. Special emphasis was placed on the role of the Special Investment Facilitation Council (SIFC), a government initiative designed to streamline and accelerate the investment process. SIFC has identified agriculture as one of Pakistan’s key priority sectors for growth and development.

During the event, Ms. Hina Tahir, Deputy Director of the Trade Development Authority of Pakistan (TDAP), delivered a detailed briefing on the upcoming Food and Agriculture Exhibition (FoodAg), scheduled to take place in Karachi from November 25 to 27, 2025. Her presentation highlighted the rapid growth of Pakistan’s agro-food sector and its expanding export potential.

The Consulate General of Pakistan in Frankfurt extended its appreciation to all participating German and Pakistani companies for their active engagement and reaffirmed Pakistan’s commitment to strengthening trade and investment relations with Germany and the broader European market.