Brussels, (Unib Rashid) — The European Commission has launched a new artificial intelligence-based tool aimed at strengthening agri-food alerts and preventing food fraud for exporters supplying food to the European Union worldwide.

According to details, the Commission unveiled a new AI-powered platform called “TraceMap,” designed to accelerate the detection of food fraud, contaminated food, and foodborne diseases across the EU.

In line with the EU’s high safety standards for food and imported products, the new tool will enhance consumer protection and enable national authorities to work more effectively. It will help authorities assess, detect, and respond to food safety risks and fraudulent activities with greater efficiency.

TraceMap improves food safety risk assessments by streamlining access to data and analyzing critical information. It can quickly identify links between operators and consignments and, once a risk is detected, monitor the entire agri-food supply chain—allowing unsafe or fraudulent products to be rapidly recalled from the market.

According to the Commission, TraceMap is now accessible to national authorities across all member states, enabling them to carry out more targeted controls and comprehensive investigations without requiring additional resources.

The tool leverages vast datasets already available in EU agri-food systems to track trade patterns and production flows in real time. It also enhances screening accuracy, speeds up the identification of suspicious manufacturers, and supports investigators in detecting food fraud and foodborne outbreaks—ensuring swift removal of non-compliant products from the market.

Furthermore, TraceMap empowers member states to close gaps, address vulnerabilities, and strengthen anti-fraud measures in the agri-food sector. In line with the European vision for agriculture and food, it also enables better control over imported goods.

Developed using AI technology, TraceMap processes, structures, and interprets data from various EU-wide food safety management platforms, including the Rapid Alert System for Food and Feed (RASFF) and the Trade Control and Expert System (TRACES).

The European Commission revealed that a pilot version of TraceMap was recently used to identify and recall infant formula produced with contaminated ARA oil imported from China.