Brussels, (Unib Rashid) __ More than 1,000 companies, institutions, and trade organizations across the European Union have formally thrown their support behind the proposed “Made in Europe” label, positioning it as a direct response to the United States’ “Buy American” policy.

According to reports published in European media, a new commercial counter-movement is gaining momentum across the EU, from the Czech Republic to France. This emerging trend, described by analysts as a form of “patriotic purchasing,” encourages consumers and public institutions to prioritize European-made products in order to strengthen the bloc’s internal economy.

While discussions around promoting “Made in Europe” products have circulated for several years, recent developments indicate a renewed push at the highest political levels. Stéphane Séjourné, the European Commissioner for Industry from France, has intensified public lobbying efforts to ensure greater retention of capital within the European market, rather than allowing it to flow towards the United States or China.

In a widely published opinion piece titled “Go European,” which appeared in more than a dozen national newspapers, Commissioner Séjourné called for the creation of a new and clearly defined “Made in Europe” label. The initiative is designed to mirror Washington’s “Buy American” approach and reinforce Europe’s industrial competitiveness.

Addressing the current global trade environment, Séjourné stated that international competition has never been as unfair as it is today. “As the rules of trade are being redefined, we no longer have a choice,” he wrote. “We must establish a genuine European preference in our most strategic sectors. The principle is simple: whenever European public money is spent, it should contribute to European production and quality jobs.”

However, the proposal has received mixed reactions within EU circles. According to media sources, one of the European Commission’s most senior officials noted that policymaking within the bloc traditionally takes place behind closed doors, raising questions about whether Séjourné’s public campaign will be sufficient to win over his colleagues.

European Commission President Ursula von der Leyen has previously expressed support for the “Made in Europe” concept. Nonetheless, several member states had earlier resisted the idea, arguing that such provisions could disproportionately benefit larger EU economies. This time, however, the momentum appears stronger, with over 1,000 signatories from across the continent, including major EU trade associations and industrial groups, openly backing the “Made in Europe” call.