Bradford, (Zahid Mirza) — The University of Bradford’s Social Justice Society has officially launched the United Nations’ annual 16 Days of Activism Against Gender-Based Violence campaign, reaffirming its commitment to ending violence against women.

The campaign began on 25 November, coinciding with the International Day for the Elimination of Violence Against Women, and will continue until 10 December, observed globally as Human Rights Day. Its objective is to raise awareness, promote prevention strategies, and encourage collective action within communities.

Students, faculty members, and representatives from diverse professional backgrounds attended the opening ceremony. Among the notable attendees was former England rugby player Dr. Ikram Butt, who made history in the 1990s by representing the country in rugby league. Participants expressed solidarity and shared reflections on addressing violence against women.

University of Bradford Pro Vice-Chancellor MBE Odi Archie Bong, Social Justice Society President Samiah Mahboob, and Assistant Professor Gill Kirkman highlighted the significance of the UN-led global initiative. They emphasised that the campaign seeks not only to inspire dialogue but also to guide students toward organisations offering support, information, and reporting mechanisms.

Organisers also commended Pakistani media outlets for playing an active role in raising awareness about gender-based violence and supporting the campaign internationally.

Adding cultural expression to the event, singer Abida Khan performed traditional tappay, using music to shed light on women’s rights and enrich the atmosphere.

The University of Bradford will continue hosting awareness activities throughout the 16-day campaign, encouraging the community to stand united against all forms of violence and discrimination.